Oil vehicles go overseas to build independent multinational car companies
创建于2024.11.30
Oil vehicles go overseas to build independent multinational car companies
Since the beginning of this year, while new energy vehicles have developed rapidly, domestic brands of gasoline vehicles are also accelerating their overseas expansion. According to data from the China Association of Automobile Manufacturers, from January to July 2024, 3.262 million vehicles were exported, a year-on-year increase of 28.8%, of which 2.554 million were traditional fuel vehicles, a year-on-year increase of 34.6%.
Among them, domestic brands have become the main export force with an absolute leading advantage. Data shows that from January to July this year, Chery achieved overseas exports of 622,400 vehicles, ranking first in the export volume of railway companies, followed by SAIC.
Previously, international auto giants had long dominated the global auto market with their core "three major components" technology and brand advantages. As a latecomer, China has never had the right to set the agenda. Even joint venture brands are mostly part of the global layout of multinational auto companies, and their enthusiasm for exports is very low.
Today, China has built the world's largest automobile industry system with the most complete categories and complete supporting facilities, and has achieved catch-up in the field of "three major components" technology. With the completion of the technical and industrial chain courses, China's own brand gasoline vehicles have initially acquired the confidence to compete with multinational automakers in developed countries.
At present, the price of my country's exported gasoline vehicles is concentrated in the range of 50,000 to 150,000 yuan. The price is not high, but the high cost performance is not due to "selling iron sheets", but to the first-class cost control ability forged by core technology and industrial chain advantages.
Compared with new energy vehicles, traditional fuel vehicles have stronger market adaptability to climate conditions, infrastructure construction, and power generation structure, and are still the mainstream in the global automobile market.
In the Chinese market, new energy vehicles are growing rapidly, and the space left for oil vehicles is shrinking. Going overseas at this time is a very wise and strategic choice.
For example, in the first half of this year, Geely's cumulative export sales reached 197,400 vehicles, an increase of more than 67% year-on-year. The gross profit of overseas export products was higher than that of the domestic market, which pushed Geely's overall gross profit to a significant increase to 16.2 billion yuan.
The road to "going overseas" is a must-learn lesson for domestic brands to upgrade. In order to become a "transnational automaker", domestic brands need to accelerate the transformation from "going overseas with complete vehicles" to "going overseas with the entire industrial chain" in a "combined fleet" posture on the basis of exporting complete vehicles.
Not long ago, Great Wall Motors announced the strategy of promoting "ecological overseas expansion" to promote the overseas expansion of research, production, supply, sales and services. Yin Tongyue, chairman of Chery Automobile, also said that Chery Automobile will continue to cooperate with global partners in the entire value chain, including talent chain, innovation chain, industrial chain, and supply chain. Lantu claims to build a sustainable win-win ecology with excellent global partners in terms of channels, services, ecology, etc.
Going overseas with the entire industry chain can meet local market demands more timely and accurately, bringing more stable profits to independent brands, and is a standard feature of "cross-border" car companies.
At present, the overseas expansion of the entire industrial chain of domestic auto companies is still in its early stages. To become a world-class multinational auto company, it is necessary to accelerate the completion of public systems such as brand building, channel network construction, logistics and transportation, maintenance and after-sales, and financial support.
Some pioneers have explored a feasible path for the internationalization of Chinese automobiles: SAIC Group has opened up international markets such as Europe and Thailand through overseas acquisitions of the well-known automobile brand MG. Its experience is to make good use of existing foreign brands and sales systems.
This is far from enough. To get consumers all over the world to buy Chinese cars and praise them, we need to work hard to build the brand globally and greatly enhance its popularity and reputation. At the same time, building a good sales and service network requires large capital investment and international innovation in management models.
With the world's high-level technological independence, we must also have the same level of channel independence and brand independence, so that China can have its own "transnational car companies". This is a necessary step. Only when these barriers are passed can we have good and strong oil cars, which is the embodiment of the goal of a strong country in the automobile industry.
At present, the global industrial chain of domestic brands has just begun to go overseas, and most domestic brands are still in a state of fighting each other. Whether in the traditional technology field or in the industrial layout of emerging fields, car companies are carrying out similar R&D work and there is a lot of duplicate investment.
Therefore, domestic automakers should have a broader mind and a longer-term vision, form a close-cooperative and mutually binding alliance, speak with one voice, and jointly enhance the voice and influence of China's auto industry in the international market.
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